Monday, June 16, 2008
They take the SCRAPS from other Barbie fashions, and use non union CHINESE labor to produce a whole new line of Barbie Fashions created from LEFTOVERS! (Hmmm, Leftover Barbie) These patchwork pieces of ECO-WARE™ (or is that ECO-WEAR™)shit-TA are marketed as the Barbie™BCause line to make GREEN PARENTS believe that Mattel cares! (about profits) This boggling Green Washed collection includes such favorites as the Barbie™BCause hat($9.99), tote bag ($9.99), hobo purse ($10.99) and the must have ROLL CASE at $19.99! OH MY GAWD, I can hear the cash registers ringing green as I type this blog entry! Does Eco Chick know about this, has Summer Rayne Oakes rang the Green Wash alarm over at Vanity Fair, has someone notified Kennedy and the folks over at Riverkeeper? Maybe Mattel can donate one to each of the employees at the Indian Point Nuclear Facility that is leaking tritium and strontium 90 into the Hudson River here in NY! They could get Congressman John Hall to make the presentation of the toys, give him another chance to repeat his original campaign promise, "I'll do everything I can to close down Indian Point." Presidential Candidate Barack Obama can get in on the act by accepting a complete set of these Eco Green Washed Barbie™BCause for each of his daughters at the event, extolling the virtues of Nuclear as his staff counts the campaign contributions that can be tracked back to Exelon!
Barbie™ BCause Collection, Available Exclusively At Toys"R"Us Stores Nationwide, Reuses and Repurposes Excess Barbie™ Fabrics and Trimmings to Create Fashionable and Playful Handbags, Pillows, Diaries, Totes and Other Accessories
El Segundo, Calif. (April 1, 2008) - Just in time to celebrate Earth Day in style, Barbie® introduces a collection of eco-friendly accessories for girls with the debut of Barbie™ BCause. The playful and on-trend Barbie™ BCause collection repurposes excess fabric and trimmings from other Barbie® doll fashions and products which would otherwise be discarded, offering eco-conscious girls a way to make an environmentally-friendly fashion statement with cool, patchwork-style accessories. Sold exclusively at Toys"R"Us stores in the Barbie® toy aisle, the Barbie™ BCause collection includes handbags, coin purses, hats, tote bags, pillows, diaries and more, each featuring its own unique variations and kitschy patchwork details.
"Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. "Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric."
The Barbie™ BCause collection is available now at Toys"R"Us stores nationwide in the Barbie® toy aisle for suggested retail prices ranging from $5.99 to $19.99 each.
Roll Case - $19.99
Tote Bags - $9.99
Hobo Purses - $10.99
Messenger Bags - $11.99
Coin Purses - $5.99
Diaries - $9.99
Mini-Backpack -- $9.99
Cosmetic Case -- $12.99
Hats -- $9.99
Pillows -- $9.99
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine and among the 100 Most Trustworthy U.S. Companies by Forbes Magazine. Committed to ethical manufacturing sustainable business practices, Mattel marked a 10-year milestone in 2007 for its Global Manufacturing Principles. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.
BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2008 Mattel, Inc. All Rights Reserved.
Mattel Public Relations
Ketchum PR (for Mattel)