Robert F. Kennedy at GANT tonight!

GANT flagship store
645 5th Ave
New York, NY 10022
212-813-9170

6PM

PR Doug Geller
212-230-1949

http://www.gant.com/newyork

Gant's Patterns of Green Company launches environmental guest lecture series.

(NEW YORK) Gant has eschewed a traditional grand opening party as part of its launch initiative celebrating its newly renovated Fifth Avenue flagship, designed by Annabelle Selldorf of Selldorf Architects to serve partly as a modern-day social and cultural center for eco-friendly enlightenment. Instead, the company is embracing its decade-long focus of environmentalism and raising awareness of living a more eco-friendly lifestyle by introducing "Patterns of Green," an environmental guest lecture series with the goal of helping consumers incorporate eco-friendly practices into everyday life.

Robert F. Kennedy will launch the series, which is open to the public with space limitations, on the evening of September 18 and will speak on behalf of Waterkeeper Alliance; Laurie David will lend her support to StopGlobalWarming.org on Sept. 20, and Heather Graham will lecture on Global Cool, with an introduction from the organization's chief executive officer Julian Knight. Jean-Michel Cousteau will serve as the series finale on behalf of the Ocean Futures Society. On the day each guest speaker is scheduled to appear, a portion of the store's sales will benefit their respective organizations.

"Given the current climate, it became clear that Gant should continue to invest further in education, rather than a traditional store opening," said Ari Hoffman, president and CEO of Gant Corp. "The brand stands for truth and authenticity and we will continue to support those who take action."

Tuesday, September 18 2007

Event Title: "Patterns of Green" Speaker Series - Robert F. Kennedy benefiting Waterkeeper Alliance.

Event Description: Forgoing a traditional launch celebration for their newly renovated global flagship, GANT announces “Patterns of Green”, an upcoming environmental guest lecture series that provides a premiere platform for some of today’s most influential “green” pioneers to engage in a public conversation on environmental responsibility and education. The goal of this program is to educate consumers as to the simple things they can do to help incorporate earth friendly practices into their everyday lifestyles. The guest lecture series will promote organizations that are making positive in-roads in protecting our waters as well as in the fight against global warming. On the day that each guest speaker is scheduled to appear, a percentage of store sales will go to each individual’s organization of choice.

Next will be:

Thursday, September 20 2007

Event Title: "Patterns of Green" Speaker Series - Laurie David benefiting http://www.stopglobalwarming.org.

Event Description:

Forgoing a traditional launch celebration for their newly renovated global flagship, GANT announces “Patterns of Green”, an upcoming environmental guest lecture series that provides a premiere platform for some of today’s most influential “green” pioneers to engage in a public conversation on environmental responsibility and education. The goal of this program is to educate consumers as to the simple things they can do to help incorporate earth friendly practices into their everyday lifestyles. The guest lecture series will promote organizations that are making positive in-roads in protecting our waters as well as in the fight against global warming. On the day that each guest speaker is scheduled to appear, a percentage of store sales will go to each individual’s organization of choice.

Time: 6:00 pm - 8:00 pm.

Location: GANT, 645 Fifth Avenue between 51st and 52nd, New York City.

Ticket Price: Although open to the public, there will be a strict RSVP policy, as space is limited.

Phone: 212.230.1961

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